Idea hotshop / Budapest
Symphony of Perfection FESTO Symphony of Perfection FESTO
Symphony of Perfection FESTO
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Symphony of Perfection FESTO

BRIEF
Design a DM campaign for business executives, engineers and purchasing professionals for Festo’s new product line.

SOLUTION
If Festo would like to make its target group familiar with its innovative components and tools, it should do it in an innovative and unusual way. So, we introduced „The sound of innovation” – giving potential clients the chance to experience innovation in a new, exciting way.

RESULT
The number of orders had tripled due to the campaign.

Get mesmerized! GASTROPOLIS Get mesmerized! GASTROPOLIS
Get mesmerized! GASTROPOLIS
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Get mesmerized! GASTROPOLIS

BACKGROUND
Cooking is a complex sensory-spiritual experience. Working with various ingredients, being exposed to smells, and tastes, taking part in the act of creation – it puts everyone into a different state of mind.

CHALLENGE
How can we expose people to this complex experience of cooking? How can we make them curious about is – when our main communication channel is a single website?

IDEA
We’ve created a website that gives an unusual, mesmerizing visual experience, taking the viewer on a culinary journey inside the mind-blowing dimensions of five different cuisines. Thus, generating curiosity and excitement about the various cooking courses of Gastropolis.

Wood Pencil D&AD AWARDS Wood Pencil D&AD AWARDS
Wood Pencil D&AD AWARDS
The Fastest Spot FEDEX The Fastest Spot FEDEX
The Fastest Spot FEDEX
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The Fastest Spot FEDEX

BACKGROUND
It’s no secret the attention span of Millennials has been shrinking over the years, along with their patience. They’ve become almost immune to invasive, out-of-context advertising. This is especially a challenge when it comes to traditional media channels like radio and TV.

CHALLENGE
How do we convince jaded Millennials that FedEx has faster and more efficient service than its competitors – a benefit that suit their lack of patience – by using one of the most traditional media channels, the radio?

IDEA
So, how do we convince listeners that FedEx has faster service than its competitors? By creating the fastest spot in the history of the company. We created a series of bite-sized spots specifically for digital radio, the fastest spots in the history of the company. Considering 93% of Millennials listen to music with headphones (Source: comScore), we utilized binaural recording, a method of recording sound that uses 2 microphones to spend different sound to the left and right channels. This allowed us to create a unique experience that efficiently communicated to our audience that FedEx is always faster.

Hello! WE ARE THE WHITE RABBIT Hello! WE ARE THE WHITE RABBIT
Hello! WE ARE THE WHITE RABBIT
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Hello! WE ARE THE WHITE RABBIT

White Rabbit is an independent creative agency, based in the heart of Budapest.
We are Hungarians. We love creating. Creating brands, products, services, contents, contests, events, experiences – anything that interest, excite, engage people. That make them laugh, make them cry, make them talk and think.

We respect technology, but we’ve always had a higher respect for our audience. In this everchanging world of advertising it means focusing on one thing only: the idea.
Nothing more, nothing less.

We strongly believe that great ideas create value, drive business, leave their mark on the culture, motivate people, expel evil forces and make this world a happier place. (Some say better; we prefer happier.)
So, we are experienced, open-minded, passionate and always ready for new challenges and experimentation – in the hope of making those ideas happen.

Early Morning Opening HERVIS Early Morning Opening HERVIS
Early Morning Opening HERVIS
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Early Morning Opening HERVIS

BRIEF
Create a communication campaign for an early morning shop opening in a popular shopping mall (WestEnd City Center).

SOLUTION
We used the rooster as the symbol of early mornings to dramatize the awakening to draw the attention to the opening. The online content was based on this idea.

RESULT
Hundreds of shoppers appeared at 8 o’clock in the morning, to enjoy the special opening discounts. On Hervis’ Facebook page the activity increased dramatically, and some short films were watched 30,000 times in the next few days.

We Are All Connected WWF We Are All Connected WWF
We Are All Connected WWF
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We Are All Connected WWF

BRIEF
WWF is constantly looking for new, fresh ways of engaging people, educating them about the importance of conversation and healthy ecosystem.
We wanted to address the audience in a unique and outstanding way, that could grab their attention with a dramatically compelling, visually stunning world – that makes them aware of the idea of “connectedness” in the living world by stepping over their stimulus-threshold. Thus we prompt to raise their interest in the intentions of WWF.

SOLUTION & CONTEXT
The Origami paper predators and preys spring to life in this visually stunning short. An ordinary desk and typical office supplies are the backdrop for this micro-universe that carries the macromessage, introducing the real problems of our real world: air-pollution, deforestation, overfishing, climate-change – thus making these abstract, complex environmental issue more tangible for everyone.

EXECUTION
The texture of paper (it can be torn, creased, stained) symbolizes the vulnerability and fragility of wildlife with a simple, easily understandable metaphor’s dramatic effect with the stylish animation, the well-timed visual and sound editing. Each and every element of the film has been designed to convey the complexity of our world; and to express the core message of WWF: “we are all connected”.

Silver Lion CANNES LIONS Silver Lion CANNES LIONS
Silver Lion CANNES LIONS
Nice Try! ALLEE Nice Try! ALLEE
Nice Try! ALLEE
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Nice Try! ALLEE

BRIEF
Developing a surprising and unusual campaign for Allee Shopping Center.

SOLUTION
Shopping centers are basically about shopping and fashion, but Allee has always focused on the experience too. For many, the experience is complete with their beloved pets. We suggested Allee to become a pet-friendly mall and created an unusual and attention-grabbing poster campaign.

RESULT
Brand image has become stronger, more dog-owners visited Allee bringing along their little pets.

Meet New Faces! THE WHITE RABBIT TEAM Meet New Faces! THE WHITE RABBIT TEAM
Meet New Faces! THE WHITE RABBIT TEAM
A Job to be Done MOL A Job to be Done MOL
A Job to be Done MOL
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A Job to be Done MOL

BRIEF
Communication of MOL’s point collecting promotions.

SOLUTION
We’ve created a movie-like world that can not only show the products from the promotions but where we can also tell a story, which is more effective. To reach both the customer’s emotional and rational side. It has opened new opportunities to communicate through different channels.

RESULT
Successful promotion with increasing traffic all year long.

Say Hi! CONTACTS Say Hi! CONTACTS
Say Hi! CONTACTS
Things That Matter GÖSSER Things That Matter GÖSSER
Things That Matter GÖSSER
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Things That Matter GÖSSER

BRIEF
Reposition Gösser beer, develop new insights and develop a communication campaign accordingly.

SOLUTION
Analysing the U&A qualitative and quantitative consumer and advertising research results, we realized that Gösser is not the lonely yuppie drink – but the brand of the settled middle class.

RESULT
Stabilization of market share, spectacular brand improvement, growth in HoReCa sales.

Bronze Clio CLIO AWARDS Bronze Clio CLIO AWARDS
Bronze Clio CLIO AWARDS
Perfect Draught SOPRONI Perfect Draught SOPRONI
Perfect Draught SOPRONI
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Perfect Draught SOPRONI

BRIEF
Increase the HoReCa sales of Soproni beer.

SOLUTION
A localized and personalized public campaign with bartenders from the HoReCa unit close to the actual advertising space.

RESULT
Personal contacts and personalisation had built trust with the Soproni brand and brought outstanding sales results.

Dreams Come True ACCU-CHEK Dreams Come True ACCU-CHEK
Dreams Come True ACCU-CHEK
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Dreams Come True ACCU-CHEK

BRIEF
Develop online content for Accu-Chek Blood Sugar Monitor to distinguish the brand from cheap competitors.

SOLUTION
Be the brand who understands the soul of diabetics. We emphasized that young patients with diabetes can live a normal life, have desires, dream and plan as well as healthy ones. Just like when they were kids.

RESULT
The campaign strengthened the emotional attachment to the brand and increased the contacts with Roche diabetes representatives.

From a Noble House 2HA WINERY From a Noble House 2HA WINERY
From a Noble House 2HA WINERY
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From a Noble House 2HA WINERY

BRIEF
2HA is a small, less-known Hungarian vinery, that needed some exposure and awareness; people didn't believe that such a small vinery is able to make high quality, premium wines.

SOLUTION & CONTEXT
By giving an aristocratic touch to the grapes themselves, we'd created compelling and surrealistic visuals that suggested the premium quality of the wines that are made of grapes cultivated in the 2HA vinery.

RESULT
The campaign raised awareness of 2HA by 25%
12% more bottles sold than during previous years.
2HA wines premium perception raised by 34%.

Halloween ZING BURGER Halloween ZING BURGER
Halloween ZING BURGER
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Halloween ZING BURGER

BRIEF
Create continuous communication support for Zing Burger brand, introducing it to relevant target groups, with special focus on the Millennials generation.

SOLUTION
The Millennials reject the traditional communication solutions and style, so we have to engage them in their “voice” on “their channels”. Social media is the most important channel for that. The “Zing your life” slogan symbolizes how freely and easily can street food enter into the consumers’ lives.

RESULT
Increased activity and engagement on the social media channels – that resulted in increased brand awareness.

No. 1 ADVIL No. 1 ADVIL
No. 1 ADVIL
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No. 1 ADVIL

BRIEF
Create communication support for Advil; formulating consumer insights and relevant messages.

SOLUTION
When pain strikes, only one thing matters we want to get rid of it as soon as possible.

RESULT
Continuous growth in a tough, competitive market.

We Know Each Other OTP We Know Each Other OTP
We Know Each Other OTP
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We Know Each Other OTP

BRIEF
Develop a new communication platform and strategy for OTP Bank.

SOLUTION
In our almost fully automated world, a personal, client-oriented relationships – especially in the bank service sector – is a valuable asset. OTP Bank is the biggest and oldest bank in Hungary; due to its massive network of branches, OTP can be found nearly everywhere in our country. So the bank knows and understand its customers perfectly on a local level. This “personal understanding” became our communication platform; that’s why we chose OTP’s local workers to be in the focus of the communication.

RESULT
OTP Bank strengthened its market-leading position, credibly managed to address its customers with both branding and product messages.
The platform – which has been running for more than two years by now – works well for PR and employer branding communications as well.

Dirty Workplace LIGA TRADE UNION Dirty Workplace LIGA TRADE UNION
Dirty Workplace LIGA TRADE UNION
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Dirty Workplace LIGA TRADE UNION

BRIEF
Raise awareness of the numerous illegitimate situations that people might face in their workplaces (based on the statistics of the Hungarian League Trade Unions).

SOLUTION
We dramatized horrible workplace situations with real people – and recorded their reactions with a secret camera. The effect is shocking and distributing – but the Democratic League of Independent Trade Unions offers help and support for everyone.

RESULT
During the campaign, 1600% more new trade units were founded than during the previous ten years.

Bronze Lia LIA Bronze Lia LIA
Bronze Lia LIA
National Pride SOPRONI BEER National Pride SOPRONI BEER
National Pride SOPRONI BEER
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National Pride SOPRONI BEER

BRIEF
Reposition Soproni brand, as the prominent Hungarian national beer.

SOLUTION
We created a spot that summed up the iconic moments/events of “Hungarianness” – those things, feelings, attitudes that make us Hungarians the way we are. Creating this strong emotional bond between the audience and the brand we made people realize: Hungary, I love you the way you are!

RESULT
Due to the campaign Soproni became “the Hungarian beer”; and the campaign was a commercial success as well, making Soproni a market leader against its two other competitors.

Price Off MOL MOBILE Price Off MOL MOBILE
Price Off MOL MOBILE
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Price Off MOL MOBILE

BRIEF
MOL entered the mobile market with a competitive price offer that goes against the mobile market leaders. The company wanted to introduce their mobile service with a simple, yet powerful idea that draws attention and builds awareness.

SOLUTION & CONTEXT
We created an eye-candy; a catchy and exciting visual execution that generates curiousity and makes the offer outstanding.

RESULT
The offer generated a 24% growth in awareness sales went up with 15%
2HA wines premium perception raised by 34%.

Hedon Craft Beer HEDON Hedon Craft Beer HEDON
Hedon Craft Beer HEDON
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Hedon Craft Beer HEDON

BRIEF
Create continuous communication support for Hedon Brewing Co. brand, increasing the brand awareness, digging up and refining consumer insights, phrasing relevant messages and popularizing the whole product range

SOLUTION
We started strong online communication, concentrating on customers gettin to know other products, not just the Charlie Firpo, because Hedon has almost 10 types of beer. There are posts and advertisements, where every Hedon beer are in the spotlight. We matched the brand’s image to unique labels, we emphasized Hedon’s playfulness with gifs and short animations. We named Hedon’s first IPA as Indian Summer. The name followed the existing brand names’s humour, „Hedonness” and the Lake Balaton feeling. It’s referred to this specific beer type’s history, thus like every other Hedon beer, the Hedon IPA also has a story. The label visualize all of above.

RESULT
The number of social media followers increased with 70% in 3 months, the consumers showed big enquiry in even the teaser period for Indian Summer.

Nature is Cool! WWF Nature is Cool! WWF
Nature is Cool! WWF
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Nature is Cool! WWF

BRIEF
In Hungary younger generations are not really familiar with WWF and its core values; they don’t know much about the importance of conversation, animal protection and preserving a healthy ecosystem. WWF Hungary wanted to talk to these youngsters, in the hope of educating the future generation of potential environmentalist.

SOLUTION
We wanted to demonstrate to Hungarian young people that “nature is cool” and it naturally creates cool things.
So, we created unique, limited edition skateboards that resonated with the attitudes and lifestyle of our audience – with the help of real bears and a new brand was born, called: Designed by Nature. We felt that the idea of “designer bear boards” is strong enough to catch not only the skateboarders, but the general public’s attention about nature’s coolness.

RESULT
WWF Hungary and the importance of conversation became hot topic during the campaign. Due to the online auction and offline exhibition we had huge media coverage. 36% of total Hungarian population was reached; the traffic on the auction’s website went up by 63%, and 300k+ people were involved online. With zero money spent on paid media and PR, we earned 580k+ Euros worth of free media.

Silver EPICA AWARDS Silver EPICA AWARDS
Silver EPICA AWARDS
You Are Not You RED17 You Are Not You RED17
You Are Not You RED17
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You Are Not You RED17

OBJECTIVE
Red17 gives advice and offers “tailor-made” hair-styles to its customers, considering their personality and individual needs. Our aim was to create awareness for this unique concept & service of the newly launched hair salon.

CONCEPT
We illustrated how a well-known figure of pop-culture might look with a hair style that doesn’t fit to his usual character, giving him a different personality. Elvis Presley looking like a rasta-man. Due to the incongruity of his usual character and unusual hair-style – he loses his authenticity and cease to be who is.

TARGET AUDIENCE
The communication addresses those spirited and determined characters of our urban culture, who know what they want; have a strong sense of their personality and want to express it via their unique hair-styles as well.

Little Red Riding Hood WWF Little Red Riding Hood WWF
Little Red Riding Hood WWF
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Little Red Riding Hood WWF

BRIEF
The number of gray wolves has decreased; their habitat has disintegrated. But they are essential characters of a healthy ecosystem. WWF Hungary wanted to raise awareness of this problem, motivating people to save gray wolves by donations.

SOLUTION
With a compelling and hyperrealistic visual we demonstrated that without this unique animal we lose a crucial narrative: the power of storytelling.

RESULT
By 20% more donations compared to previous year
400% more donations the client expected
Saving 200% more wolves that was expected

Prof. Gaborsky BIOVANNE Prof. Gaborsky BIOVANNE
Prof. Gaborsky BIOVANNE
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Prof. Gaborsky BIOVANNE

BRIEF
Create an online communication for Biovanne’s beauty vitamin; educate people about the product, because the target group is not aware of how it works.

SOLUTION
Edutainment was a key factor: we spiced up the boring instructions with some fun. Watch and learn, Professor Gaborsky will show you everything.

RESULT
High Facebook activity and high average view numbers of videos and GIFs.