Idea hotshop / Budapest
Symphony of Perfection FESTO Symphony of Perfection FESTO
Symphony of Perfection FESTO
+

Symphony of Perfection FESTO

BRIEF
Design a DM campaign for business executives, engineers and purchasing professionals for Festo’s new product line.

SOLUTION
If Festo would like to make its target group familiar with its innovative components and tools, it should do it in an innovative and unusual way. So, we introduced „The sound of innovation” – giving potential clients the chance to experience innovation in a new, exciting way.

RESULT
The number of orders had tripled due to the campaign.

Get mesmerized! GASTROPOLIS Get mesmerized! GASTROPOLIS
Get mesmerized! GASTROPOLIS
+

Get mesmerized! GASTROPOLIS

BACKGROUND
Cooking is a complex sensory-spiritual experience. Working with various ingredients, being exposed to smells, and tastes, taking part in the act of creation – it puts everyone into a different state of mind.

CHALLENGE
How can we expose people to this complex experience of cooking? How can we make them curious about is – when our main communication channel is a single website?

IDEA
We’ve created a website that gives an unusual, mesmerizing visual experience, taking the viewer on a culinary journey inside the mind-blowing dimensions of five different cuisines. Thus, generating curiosity and excitement about the various cooking courses of Gastropolis.

Wood Pencil D&AD AWARDS Wood Pencil D&AD AWARDS
Wood Pencil D&AD AWARDS
The Fastest Spot FEDEX The Fastest Spot FEDEX
The Fastest Spot FEDEX
+

The Fastest Spot FEDEX

BACKGROUND
It’s no secret the attention span of Millennials has been shrinking over the years, along with their patience. They’ve become almost immune to invasive, out-of-context advertising. This is especially a challenge when it comes to traditional media channels like radio and TV.

CHALLENGE
How do we convince jaded Millennials that FedEx has faster and more efficient service than its competitors – a benefit that suit their lack of patience – by using one of the most traditional media channels, the radio?

IDEA
So, how do we convince listeners that FedEx has faster service than its competitors? By creating the fastest spot in the history of the company. We created a series of bite-sized spots specifically for digital radio, the fastest spots in the history of the company. Considering 93% of Millennials listen to music with headphones (Source: comScore), we utilized binaural recording, a method of recording sound that uses 2 microphones to spend different sound to the left and right channels. This allowed us to create a unique experience that efficiently communicated to our audience that FedEx is always faster.

Hello! WE ARE THE WHITE RABBIT Hello! WE ARE THE WHITE RABBIT
Hello! WE ARE THE WHITE RABBIT
+

Hello! WE ARE THE WHITE RABBIT

White Rabbit is an independent creative agency, based in the heart of Budapest.
We are Hungarians. We love creating. Creating brands, products, services, contents, contests, events, experiences – anything that interest, excite, engage people. That make them laugh, make them cry, make them talk and think.

We respect technology, but we’ve always had a higher respect for our audience. In this everchanging world of advertising it means focusing on one thing only: the idea.
Nothing more, nothing less.

We strongly believe that great ideas create value, drive business, leave their mark on the culture, motivate people, expel evil forces and make this world a happier place. (Some say better; we prefer happier.)
So, we are experienced, open-minded, passionate and always ready for new challenges and experimentation – in the hope of making those ideas happen.

Early Morning Opening HERVIS Early Morning Opening HERVIS
Early Morning Opening HERVIS
+

Early Morning Opening HERVIS

BRIEF
Create a communication campaign for an early morning shop opening in a popular shopping mall (WestEnd City Center).

SOLUTION
We used the rooster as the symbol of early mornings to dramatize the awakening to draw the attention to the opening. The online content was based on this idea.

RESULT
Hundreds of shoppers appeared at 8 o’clock in the morning, to enjoy the special opening discounts. On Hervis’ Facebook page the activity increased dramatically, and some short films were watched 30,000 times in the next few days.

We Are All Connected WWF We Are All Connected WWF
We Are All Connected WWF
+

We Are All Connected WWF

BRIEF
WWF is constantly looking for new, fresh ways of engaging people, educating them about the importance of conversation and healthy ecosystem.
We wanted to address the audience in a unique and outstanding way, that could grab their attention with a dramatically compelling, visually stunning world – that makes them aware of the idea of “connectedness” in the living world by stepping over their stimulus-threshold. Thus we prompt to raise their interest in the intentions of WWF.

SOLUTION & CONTEXT
The Origami paper predators and preys spring to life in this visually stunning short. An ordinary desk and typical office supplies are the backdrop for this micro-universe that carries the macromessage, introducing the real problems of our real world: air-pollution, deforestation, overfishing, climate-change – thus making these abstract, complex environmental issue more tangible for everyone.

EXECUTION
The texture of paper (it can be torn, creased, stained) symbolizes the vulnerability and fragility of wildlife with a simple, easily understandable metaphor’s dramatic effect with the stylish animation, the well-timed visual and sound editing. Each and every element of the film has been designed to convey the complexity of our world; and to express the core message of WWF: “we are all connected”.

Silver Lion CANNES LIONS Silver Lion CANNES LIONS
Silver Lion CANNES LIONS
Nice Try! ALLEE Nice Try! ALLEE
Nice Try! ALLEE
+

Nice Try! ALLEE

BRIEF
Developing a surprising and unusual campaign for Allee Shopping Center.

SOLUTION
Shopping centers are basically about shopping and fashion, but Allee has always focused on the experience too. For many, the experience is complete with their beloved pets. We suggested Allee to become a pet-friendly mall and created an unusual and attention-grabbing poster campaign.

RESULT
Brand image has become stronger, more dog-owners visited Allee bringing along their little pets.

Meet New Faces! THE WHITE RABBIT TEAM Meet New Faces! THE WHITE RABBIT TEAM
Meet New Faces! THE WHITE RABBIT TEAM
A Job to be Done MOL A Job to be Done MOL
A Job to be Done MOL
+

A Job to be Done MOL

BRIEF
Communication of MOL’s point collecting promotions.

SOLUTION
We’ve created a movie-like world that can not only show the products from the promotions but where we can also tell a story, which is more effective. To reach both the customer’s emotional and rational side. It has opened new opportunities to communicate through different channels.

RESULT
Successful promotion with increasing traffic all year long.

Say Hi! CONTACT Say Hi! CONTACT
Say Hi! CONTACT
Things That Matter GÖSSER BEER Things That Matter GÖSSER BEER
Things That Matter GÖSSER BEER
+

Things That Matter GÖSSER BEER

BRIEF
Reposition Gösser beer, develop new insights and develop a communication campaign accordingly.

SOLUTION
Analysing the U&A qualitative and quantitative consumer and advertising research results, we realized that Gösser is not the lonely yuppie drink – but the brand of the settled middle class.

RESULT
Stabilization of market share, spectacular brand improvement, growth in HoReCa sales.

Gold EPICA AWARDS Gold EPICA AWARDS
Gold EPICA AWARDS
Perfect Draught SOPRONI BEER Perfect Draught SOPRONI BEER
Perfect Draught SOPRONI BEER
+

Perfect Draught SOPRONI BEER

BRIEF
Increase the HoReCa sales of Soproni beer.

SOLUTION
A localized and personalized public campaign with bartenders from the HoReCa unit close to the actual advertising space.

RESULT
Personal contacts and personalisation had built trust with the Soproni brand and brought outstanding sales results.

Dreams Come True ACCU-CHEK Dreams Come True ACCU-CHEK
Dreams Come True ACCU-CHEK
+

Dreams Come True ACCU-CHEK

BRIEF
Develop online content for Accu-Chek Blood Sugar Monitor to distinguish the brand from cheap competitors.

SOLUTION
Be the brand who understands the soul of diabetics. We emphasized that young patients with diabetes can live a normal life, have desires, dream and plan as well as healthy ones. Just like when they were kids.

RESULT
The campaign strengthened the emotional attachment to the brand and increased the contacts with Roche diabetes representatives.

From a Noble House 2HA WINERY From a Noble House 2HA WINERY
From a Noble House 2HA WINERY
+

From a Noble House 2HA WINERY

BRIEF
2HA is a small, less-known Hungarian vinery, that needed some exposure and awareness; people didn't believe that such a small vinery is able to make high quality, premium wines.

SOLUTION & CONTEXT
By giving an aristocratic touch to the grapes themselves, we'd created compelling and surrealistic visuals that suggested the premium quality of the wines that are made of grapes cultivated in the 2HA vinery.

RESULT
The campaign raised awareness of 2HA by 25%
12% more bottles sold than during previous years.
2HA wines premium perception raised by 34%.

Halloween ZING BURGER Halloween ZING BURGER
Halloween ZING BURGER
+

Halloween ZING BURGER

BRIEF
Create continuous communication support for Zing Burger brand, introducing it to relevant target groups, with special focus on the Millennials generation.

SOLUTION
The Millennials reject the traditional communication solutions and style, so we have to engage them in their “voice” on “their channels”. Social media is the most important channel for that. The “Zing your life” slogan symbolizes how freely and easily can street food enter into the consumers’ lives.

RESULT
Increased activity and engagement on the social media channels – that resulted in increased brand awareness.

No. 1 ADVIL No. 1 ADVIL
No. 1 ADVIL
+

No. 1 ADVIL

BRIEF
Create communication support for Advil; formulating consumer insights and relevant messages.

SOLUTION
When pain strikes, only one thing matters we want to get rid of it as soon as possible.

RESULT
Continuous growth in a tough, competitive market.

Prof. Gaborsky BIOVANNE Prof. Gaborsky BIOVANNE
Prof. Gaborsky BIOVANNE
+

Prof. Gaborsky BIOVANNE

BRIEF
Create an online communication for Biovanne’s beauty vitamin; educate people about the product, because the target group is not aware of how it works.

SOLUTION
Edutainment was a key factor: we spiced up the boring instructions with some fun. Watch and learn, Professor Gaborsky will show you everything.

RESULT
High Facebook activity and high average view numbers of videos and GIFs.

Dirty Workplace LIGA TRADE UNION Dirty Workplace LIGA TRADE UNION
Dirty Workplace LIGA TRADE UNION
+

Dirty Workplace LIGA TRADE UNION

BRIEF
Raise awareness of the numerous illegitimate situations that people might face in their workplaces (based on the statistics of the Hungarian League Trade Unions).

SOLUTION
We dramatized horrible workplace situations with real people – and recorded their reactions with a secret camera. The effect is shocking and distributing – but the Democratic League of Independent Trade Unions offers help and support for everyone.

RESULT
During the campaign, 1600% more new trade units were founded than during the previous ten years.

Bronze Lia LIA Bronze Lia LIA
Bronze Lia LIA
National Pride SOPRONI BEER National Pride SOPRONI BEER
National Pride SOPRONI BEER
+

National Pride SOPRONI BEER

BRIEF
Reposition Soproni brand, as the prominent Hungarian national beer.

SOLUTION
We created a spot that summed up the iconic moments/events of “Hungarianness” – those things, feelings, attitudes that make us Hungarians the way we are. Creating this strong emotional bond between the audience and the brand we made people realize: Hungary, I love you the way you are!

RESULT
Due to the campaign Soproni became “the Hungarian beer”; and the campaign was a commercial success as well, making Soproni a market leader against its two other competitors.

Price Off MOL MOBILE Price Off MOL MOBILE
Price Off MOL MOBILE
+

Price Off MOL MOBILE

BRIEF
MOL entered the mobile market with a competitive price offer that goes against the mobile market leaders. The company wanted to introduce their mobile service with a simple, yet powerful idea that draws attention and builds awareness.

SOLUTION & CONTEXT
We created an eye-candy; a catchy and exciting visual execution that generates curiousity and makes the offer outstanding.

RESULT
The offer generated a 24% growth in awareness sales went up with 15%
2HA wines premium perception raised by 34%.

Hedon Craft Beer HEDON Hedon Craft Beer HEDON
Hedon Craft Beer HEDON
+

Hedon Craft Beer HEDON

BRIEF
Create continuous communication support for Hedon Brewing Co. brand, increasing the brand awareness, digging up and refining consumer insights, phrasing relevant messages and popularizing the whole product range

SOLUTION
We started strong online communication, concentrating on customers gettin to know other products, not just the Charlie Firpo, because Hedon has almost 10 types of beer. There are posts and advertisements, where every Hedon beer are in the spotlight. We matched the brand’s image to unique labels, we emphasized Hedon’s playfulness with gifs and short animations. We named Hedon’s first IPA as Indian Summer. The name followed the existing brand names’s humour, „Hedonness” and the Lake Balaton feeling. It’s referred to this specific beer type’s history, thus like every other Hedon beer, the Hedon IPA also has a story. The label visualize all of above.

RESULT
The number of social media followers increased with 70% in 3 months, the consumers showed big enquiry in even the teaser period for Indian Summer.

Nature is Cool! WWF Nature is Cool! WWF
Nature is Cool! WWF
+

Nature is Cool! WWF

BRIEF
In Hungary younger generations are not really familiar with WWF and its core values; they don’t know much about the importance of conversation, animal protection and preserving a healthy ecosystem. WWF Hungary wanted to talk to these youngsters, in the hope of educating the future generation of potential environmentalist.

SOLUTION
We wanted to demonstrate to Hungarian young people that “nature is cool” and it naturally creates cool things.
So, we created unique, limited edition skateboards that resonated with the attitudes and lifestyle of our audience – with the help of real bears and a new brand was born, called: Designed by Nature. We felt that the idea of “designer bear boards” is strong enough to catch not only the skateboarders, but the general public’s attention about nature’s coolness.

RESULT
WWF Hungary and the importance of conversation became hot topic during the campaign. Due to the online auction and offline exhibition we had huge media coverage. 36% of total Hungarian population was reached; the traffic on the auction’s website went up by 63%, and 300k+ people were involved online. With zero money spent on paid media and PR, we earned 580k+ Euros worth of free media.

Silver EPICA AWARDS Silver EPICA AWARDS
Silver EPICA AWARDS
You Are Not You RED17 You Are Not You RED17
You Are Not You RED17
+

You Are Not You RED17

OBJECTIVE
Red17 gives advice and offers “tailor-made” hair-styles to its customers, considering their personality and individual needs. Our aim was to create awareness for this unique concept & service of the newly launched hair salon.

CONCEPT
We illustrated how a well-known figure of pop-culture might look with a hair style that doesn’t fit to his usual character, giving him a different personality. Elvis Presley looking like a rasta-man. Due to the incongruity of his usual character and unusual hair-style – he loses his authenticity and cease to be who is.

TARGET AUDIENCE
The communication addresses those spirited and determined characters of our urban culture, who know what they want; have a strong sense of their personality and want to express it via their unique hair-styles as well.

Little Red Riding Hood WWF Little Red Riding Hood WWF
Little Red Riding Hood WWF
+

Little Red Riding Hood WWF

BRIEF
The number of gray wolves has decreased; their habitat has disintegrated. But they are essential characters of a healthy ecosystem. WWF Hungary wanted to raise awareness of this problem, motivating people to save gray wolves by donations.

SOLUTION
With a compelling and hyperrealistic visual we demonstrated that without this unique animal we lose a crucial narrative: the power of storytelling.

RESULT
By 20% more donations compared to previous year
400% more donations the client expected
Saving 200% more wolves that was expected

We Know Each Other OTP BANK We Know Each Other OTP BANK
We Know Each Other OTP BANK
+

We Know Each Other OTP BANK

BRIEF
Develop a new communication platform and strategy for OTP Bank.

SOLUTION
In our almost fully automated world, a personal, client-oriented relationships – especially in the bank service sector – is a valuable asset. OTP Bank is the biggest and oldest bank in Hungary; due to its massive network of branches, OTP can be found nearly everywhere in our country. So the bank knows and understand its customers perfectly on a local level. This “personal understanding” became our communication platform; that’s why we chose OTP’s local workers to be in the focus of the communication.

RESULT
OTP Bank strengthened its market-leading position, credibly managed to address its customers with both branding and product messages.
The platform – which has been running for more than two years by now – works well for PR and employer branding communications as well.

Smolicek FSME Smolicek FSME
Smolicek FSME
+

Smolicek FSME

BRIEF
To advertise FSME Immune anti-tick vaccination for Pfizer in Czech republic.

SOLUTION
We made a TV spot and the main idea came from the Smolicek which is a traditional Czech cartoon's story. It's about a little boy who was left alone in the forest where many dangerous things threaten him and he is saved by a deer. In our case, the dangerous factor is the tick and the product itself (the vaccination) is the deer.

RESULT
The project was put into action using cutting-edge animation with unique world combining 2D and 3D elements.

Social & Events ORIFLAME Social & Events ORIFLAME
Social & Events ORIFLAME
+

Social & Events ORIFLAME

BRIEF
Bring the Oriflame brand closer to the customers. There are quite many of them, who already know Oriflame, but the brand is very old-fashioned in their heads. Let's target the younger audiences and make Oriflame cool again without estranging the 40+ generation.

SOLUTION
Let's move out from the online world and besides the social media communication, meet the target group personally. In the events we put focus on topics which are relevant for the influencers, for the target group and for our press relations as well. Inspiration is our main platform, which builds stronger and closer relationship between the brand and its target audience.

RESULT
More and more youngsters have become open to Oriflame, they connect and involve, which is shown is sales numbers as well.

Transforming Space VIASTEIN Transforming Space VIASTEIN
Transforming Space VIASTEIN
+

Transforming Space VIASTEIN

BRIEF
Create overall communication strategy for Viastein Hungary. The company has been known for producing premium quality paving stones in Hungary and Romania for over the last few years, but without well defined communication platform. 

SOLUTION
Instead of showing only nice sales photos of wonderful gardens, terraces we wanted to create exciting contents, since paving stones are not boring, moreover: imagination comes alive! This is how we created the concept that puts the product itself in the centre but always plays with the space and the shapes. Transforming space – the slogan says it all!

RESULT
High interest and growing sales - even in the less busy period of the year.

Bronze Clio CLIO AWARDS Bronze Clio CLIO AWARDS
Bronze Clio CLIO AWARDS
Prevenar PFIZER Prevenar PFIZER
Prevenar PFIZER
+

Prevenar PFIZER

BRIEF
Our task was to create a campaign that raises awareness about pneumonia in the elderly. We had to draw their attention to the risk of pneumococcal pneumonia, which can be avoided by administering the Prevenar 13 vaccine. TV movie, product demo and key visual development.

SOLUTION
Our target group is over 50, who play a very important role in the lives of their children, grandchildren – and we built our concept on this insight. Our message: the modern Prevenar 13 vaccine prevents pneumonia, so you can preserve both your health and the moments that really matter to you. 

RESULT
The campaign was successful hence we could raise awareness to the problem, we managed to gain the target group's attention and called them to action.

Fourth Place M+ LIST Fourth Place M+ LIST
Fourth Place M+ LIST
TVC BIOVANNE TVC BIOVANNE
TVC BIOVANNE
+

TVC BIOVANNE

BRIEF
Thanks to its special ingredients and active agents Biovanne Plus beauty vitamin offer a complete protection for hair, skin and nail. Our aim was to relaunch Biovanne Plus by demonstrating all the three areas of its effect.

SOLUTION
The result and the effects of Biovanne Plus are demonstrated in classic testimonial commercials. Real slice of life occasions were shot, the situations and locations were selected based on consumer research findings.

RESULT
The raising brand awareness and a more conscious consumer behavior resulted growing sales.

#keeplivingcoral WWF #keeplivingcoral WWF
#keeplivingcoral WWF
+

#keeplivingcoral WWF

BACKGROUND
For 20 years, Pantone Color Institute has been selecting the color of the year and drawing attention to our colorful world. Pantone’s Color of the Year has influenced product development and purchasing decisions in different industries, including fashion, interior and industrial design, as well as product, packaging and graphic design. According to Pantone the color of 2019 is Living Coral.

IDEA
This kind of nature inspired choice represents a lot more than a color. A color like Living Coral reminds us that every flavor, color, scenery and impression, everything that matters for us, depends on our environment and the natural values. But the world has lost about 50% of coral reefs and they will be driven to near-extinction in a few decades if we do not act. In order to raise awareness about the problem, we reacted to Pantone's Color of 2019 immediately with the key visual that is based on Splash of pink from series plastic ocean by Thirza Schaap and started a movement on online platforms with #keeplivingcoral hashtag.

RESULT
Campaign went viral worldwide.

Animation BUD AIRPORT Animation BUD AIRPORT
Animation BUD AIRPORT
+

Animation BUD AIRPORT

PROBLEM
Explaining safety regulations and Dos&Don'ts of Check-In at the airport has always been a tough and boring task. Since people don't really care about the restrictions (what to put into the luggage; what to take off; how to put a laptop on the belt etc.) they have no clues how to get prepared for the security procedure at the Check-in gates. The lack of clear guidance and information caused much misunderstanding, and slowed the whole process down significantly.

SOLUTION
Using the power of story-telling and humour, we created a short animation that – since the first time it was screened 6 years ago – is still being screened in Budapest Airport. While people are waiting in their lines, they can watch the video on the screens displayed on the way to the Check-in points. The get clear instructions about a boring topic in a light-hearted, entertaining way.

RESULT
The waiting time in the queue dropped by 13%; the stress level of travellers during Check-in process decreased by 21%. In addition, the video has reached a massive, 1.5 million views online.

TVC DONA TVC DONA
TVC DONA
+

TVC DONA

BRIEF
Joint problems, knee injuries or inflammation affect most people. And this strongly affects their daily life. Dona is the effective help for knee joint problems.

SOLUTION
People who have knee pain, walking is a painful torture.
How can they survive walking then? 
Skip walking with legs!
With this idea we’d like to draw attention to this with the tool of exaggeration.

 

RESULT
According to the post-campaign research, the campaign received the highest scores in delivering the message, being outstanding and catching viewers’ attention.

Raise Your Voice WWF Raise Your Voice WWF
Raise Your Voice WWF
+

Raise Your Voice WWF

BRIEF
Over 40% of the world’s species are estimated to be at risk of extinction. The survival rates of these animals and plants are very low. However, making people realize that even being aware of the problem and talking about it, raises the survival chances of these endangered species considerably. WWF addressed the open-minded, active urban population, trying to raise awareness of and drawing attention to this critical environmental danger.

SOLUTION, CULTURAL CONTEXT
Once we start talking about this problem, we make a small step towards solving it. The more we talk about it as individuals, the stronger our voices and commitments become. So we used a simple papercut technique to symbolize how easily people’s voice could help to decrease the problem. Using the well-known symbol of „volume” we illustrate the powerful effect of speaking up, and how it turns up the survival rate and life chances emperor penquins.

SCALE AND LOCATION
WWF Hungary has quite a limited budget for any communication. We had to find media channels with the highest possible reach. So we looked for the most crowded, most relevant places where our posters are most exposed to anyone. Its obviously a place where most people go; here in Hungary the only such place is metro station in the capital, having millions of travellers a day. Our posters ran for 2 weeks in the most frequently visited metro stations of Budapest simultaniously.

Do It Yourself MOL Do It Yourself MOL
Do It Yourself MOL
+

Do It Yourself MOL

BRIEF
To communicate MOL’s sticker collecting promotions.

SOLUTION
We’ve created a movie-like world that not only shows the products of the promotion, but also tells a story, which is more effective in reaching both the customer’s emotional and rational side. It has opened new opportunities to communicate through different channels.

RESULT
Successful promotion with increasing sales numbers all year long.

Silver Lion CANNES LIONS Silver Lion CANNES LIONS
Silver Lion CANNES LIONS
Sperti Hemorrhoid Cream PFIZER Sperti Hemorrhoid Cream PFIZER
Sperti Hemorrhoid Cream PFIZER
+

Sperti Hemorrhoid Cream PFIZER

BRIEF
To create an educational video about Sperti Hemorrhoids cream and communicate its benefits for a wide audience.

SOLUTION
We created an online educational video for the Sperti Hemorrhoid Cream. With the use of lovable characters, we dramatized the pain caused by hemorrhoids in a funny, light-hearted way. We also introduced a promotion to the campaign; the viewers were asked to watch the video, answer the quiz questions – and if they answered correctly they could win valuable prizes.

RESULT
Using this light-hearted approach – that has never been used in this product category before – we were able to communicate this sensitive educational content to a large audience successfully.

Wood Pencil D&AD AWARDS Wood Pencil D&AD AWARDS
Wood Pencil D&AD AWARDS
BARNES International Realty BARNES BARNES International Realty BARNES
BARNES International Realty BARNES
+

BARNES International Realty BARNES

BRIEF
Barnes Group is one of the most important player in the world of luxury. The question is how to launch this high-class brand in Hungary as an essential intermediary for renting and selling/buying luxury real estates. Our task was to create a print campaign to raise awareness for the brand.

SOLUTION
We are showing average home accessories and furniture, but in a twisted way. The visuals look like furniture ads with price captions, so for the first blink it looks quite weird. The price includes the real estate.

RESULT
Brand awareness has grown, especially in the target audience. The effect of the print ad has manifested in the social media, as well: the number of the visitors and the followers of Barnes Hungary has significantly grown.

SCALA launch ŠKODA SCALA launch ŠKODA
SCALA launch ŠKODA
+

SCALA launch ŠKODA

BRIEF
Launch campaign of the new ŠKODA SCALA model. This model is not a facelift, nor a substitute of an extract model, it is the compact category’s first ŠKODA  model in the history of the brand. 

SOLUTION
The new model arriving in the new category has brought a new target group into ŠKODA's life as well: women, young families, singles living in the city. They can’t be reached at the same platform with the same message. This is why we developed a campaign, in which we „took the car apart”: we emphasized exact parts, functions, and features, which were the most relevant for each segment of the target group – via a platform where we can best reach out to them. 

RESULT
The campaign was launched at the 6th of May, further results can be delivered in the future.

Bronze cubes ADC AWARDS Bronze cubes ADC AWARDS
Bronze cubes ADC AWARDS
Equal Colors ALMA VETLÉNYI Equal Colors ALMA VETLÉNYI
Equal Colors ALMA VETLÉNYI
+

Equal Colors ALMA VETLÉNYI

BACKGROUND
In the last few years, Hungary has seen a rise on xenophobic and racist movements. It has reached such high scales in the Hungarian government that the UN Human Rights Chief called the country’s Prime Minister racist, what sparked mixed reactions from Hungarian people. As a brand that stands behind social issues and fights for social equality, Alma Vetlenyi's Fashion decided to raise awareness of the acute problem of racism by placing the topic onto a much broader, international level.

IDEA
On 21 March, the International Day for Elimination of Racial Discrimination, we launched a campaign for Vetlenyi's new collection, recreating three iconic photos (Montgomery bus boycott, 1955; University of Alabama, 1963; Olympic Games, 1968) capturing important events/moments in the history of fight against racism.
But the racist overtone of the original situations have been taken away. The characters are represented with no colours at all; they look fully transparent. Thus the colour difference that could be perceived are the black/white nature of their clothes only.

EXECUTION
The situations of the original photos are recreated digitally, with meticulous precision. To enhance the artistic effect of the visuals, and put more focus on the clothes we positioned our characters in front of a homogeneous background. The CGI work was done by two post-production studios; they had been working on the project simultaneously, for more than 3 months.

Brand launch CYCLE Brand launch CYCLE
Brand launch CYCLE
+

Brand launch CYCLE

BRIEF
CYCLE is the world's first recycled cleaner; it contains 90% biologically recycled ingredients. Our task was to position this new brand, create awareness for CYCLE, and introduce the product first into the British, then into the Hungarian market.

SOLUTION
CYCLE is not an ordinary cleaner. It's not just about making people's houses nice and clean. CYCLE goes beyond the usual "organic, bio, and eco" labels and adjectives. Since it's about an attitude, it's about caring for a sustainable and healthier world, CYCLE goes #BeyondCleaning.

RESULT
Hundreds of people registered on the CYCLE website, long before the products were launched. But it's introduction to the British market via Amazon UK was a flying success, too. The dm-drogerie markt, Hungary's most popular drugstore chain also became a huge reseller of the brand within months.